I have changed my Twitter

You can now follow me @vipMikey

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by socialstudy 

OMG - Where have I been?

Where have I been? Why have I not posted in so long. I have not been properly documenting my journey in life. I have so many projects and so little time. This is just a quick reminder post that I will be updating my blog. Kinda greasing the wheels a little bit.


Mikey Moran

About Me - I am a serial entrepreneur! My previous products, marketing techniques and strategies have been featured in the likes of The Washington Post, Entrepreneur Magazine, FOX, CBS, CNBC, ABC, INC, AJC, Atlanta Business Chronicle and many more media sources. Look for me in the upcoming Social Media Marketing for Dummies book!

My profiles:
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by Mikey Moran 

LIVE on FOX 5's The Male Bag

I had a great time as a special guest on FOX 5's The Male Bag segment. It is exciting that I am now getting in media that is not necessarily related to my businesses. Of course I would not have been able to be in that position if I was not well known for what I do. It seems to be the progression of my life and career. I also met Kelly Cutone in the green room before the segment. It was funny because I was just watching her the night before on the MTV show The Hills. 

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by Mikey Moran 

Should Social Media be part of your Marketing Campaign? YES!!!

Is social media really that big? Really that important?

For some time now I have been using the quote "EMAIL IS DEAD". OK well of course it is not really DEAD and obviously used about everyday by everybody in the US. But have you noticed you once communicated a lot by email and now do it through Facebook or Twitter? Somebody writes a quick message on your wall or sends a more important question with a private message? People are now using social media for search where just a few years ago it was Google, Google and Google.

So how does this relate to business? It is simple. If people stopped watching TV would you spend all your time focusing on a eye catching Super Bowl style commercial? NO! You have to focus on where people are looking. People are spending more time then ever using and monitoring social media. Here are a few statistics.


Time spent with social networking has surpassed time spent with e-mail. (Neilsen) Time spent on social networks and blogging sites is growing at over three times that of the overall Internet. (Neilsen) 7 out of 10 Americans consume content via the “stream” or news-feed style communications (Pew Internet)


Having a strong social media marketing campaign is more important than ever. We understand this with the creation of the marketing tools Social Menu and Social Sell. I am really surprised that a lot of companies do not yet have a Facebook Fan Page. It is really simple to set up and FREE. How could this not fit in your marketing budget? Even if your company does not have time and needs to pay an expert team like Proven Commerce, it is very inexpensive relative to the benefits. Other companies are building brand loyalty with interaction using tools like a Fan Page. ~Mikey Moran Social Media Marketing Consultant

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by Mikey Moran 

Getting started with Social Sell and Social Menu

I thought it was important to explain in detail what is needed for getting started with both Social Sell and Social Menu. There are three version that Proven Commerce sells for each. How much needs to be done by the client spans from a little to all. I wanted to offer three versions to allow the client to have a choice for the "do it yourself" or "you do it all". Below is a link to an easy description.

~Mikey Moran
your Social Media guy

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by Mikey Moran 

Social Menu launches today!

I am so happy to announce that we have successfully launched Proven Commerce with a suite of Social Media Marketing software tools.

Social Menu creates a mouth watering social media campaign for your restaurant. The software allows a page to be created within Facebook that can be designed and customized to match your companies brand identity. Social Menu will make your entire menu viral by letting users and Facebook Fans send your products virtually. These items are posted on the wall of the recipient which creates conversation. Not just between the sender and receiver but the friends of the receiver as well. 

Social Menu has a variety of Features and currently three pricing levels.

One of the Nations hottest food franchises, California Tortilla, uses their Social Menu to allow their customers to send their menu items virtually.

         
Click here to download:
Social_Menu_launches_today.zip (120 KB)

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by Mikey Moran 

Proven Commerce Mentioned in Press Release!

California Tortilla Announces New App to Send Virtual

Mouth Watering Menu Items to Facebook Friends

 

ROCKVILLE, MD – To celebrate the launch of the fast casual chain's revamped menu, California Tortilla's engaged Facebook Fans will be able to send virtual menu items to their friends. Each time they gift a menu selection to their Facebook friends they will get a credit that could win them coveted California Tortilla prizes.  Fans are helping launch the feature by sending product shots to populate it.  

This new, fun enhancement of California Tortilla's Facebook page uses Social Menu, new software created by Proven Commerce, a company that designs Facebook applications to market products and services virally on Facebook.  

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Since 1995, California Tortilla, a quick-casual restaurant, has had a commitment to excellence by providing the tastiest and freshest Mexican food available today. This includes salsa made from 100% Roma Tomatoes in small batches throughout the day, handmade guacamole made from whole ripe avocadoes, fresh never frozen all white meat chicken breast and USDA Choice sirloin steak. California Tortilla features our unique” Wall of Flame” containing more than 75 hot sauces to complement our can’t-find-them-anywhere else burritos, bursting quesadillas and big fresh salads.   

Where can I find California Tortilla?  We’re EVERYWHERE!  Go to www.californiatortilla.com, for a listing of all our locations. 

How can I own a California Tortilla? If you are interested in opening a California Tortilla franchise location, go to www.californiatortill.com for more details. 

For more information, please call 301-545-0035 or visit our website, www.californiatortilla.com, be our fan on Facebook or follow us on Twitter (http://twitter.com/caltort).  

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by Mikey Moran 

Customizing Top Fans Feature for Social Menu and Social Sell

The Top Fans Feature is available on both the Social Sell and Social Menu platforms. It allows you a way to track who your most active fans are.

Some companies may choose to have contests or reward their top fans with prizes. A little incentive could spark a huge viral payoff.

The Top Fans feature is adjustable from 1 - 10 Fans. You can also adjust the "Top Fans" heading text to say anything you like.

To adjust the Top Fans setting you will visit your admin panel and click the Layout tab.

There is a drop down box labeled "Number of Top Fans" that can adjust your Top Fans from 1 - 10.

To adjust the Top Fans Text you will visit your admin panel and click the Labels tab.

You can easily update the text with whatever title will fit your campaign.

This is just one of the many adjustable features available in the Social Sell and Social Menu social media marketing platform. If you have any ideas on how to further customize and optimize this feature please leave a comment below.

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by Mikey Moran 

Single Startups Interview

Check out my interview with Single Startups!

Single Startups

My answer to Question #5 is a little bold but I love it..!

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by Mikey Moran 

Facebook Connect Wordpress Integration

Sick of having dozens of logins for different websites you like to post comments on? Why not use Facebook Connect!

Today I integrated Facebook Connect into Proven Commerce using a Wordpress Plugin called Simple Facebook Connect. The installation process was relatively easy and can be done with a mid-level of skills. The basic installation includes just a few steps. Download the files that is in a zip file and unzip. Upload the unzipped file into the "plugins" directory on your server. Create an application of Facebook and transfer 3 key numbers into the Connect plugin within your admin panel. A few tweeks had to be made with the PHP coding to get the connect button to show up. Installation should take no more than one hour. 

Why use Facebook Connect?

It solves the problem of creating multiple accounts for every blog/website you would like to comment on. It is much easier just to manage your Facebook account. In addition, when users comment using their actual Facebook accounts you will notice a decrease in spam messages.

~Mikey Moran
eCommerce & Social Media Consulting

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by Mikey Moran