I have been working with a lot of new websites using the Wordpress platform. I can tell you it has come a long way in the past few years. Creating and setting up a beautiful website has never been easier. The Wordpress open source platform has grown considerably.
Most web hosts have a "quick install" button for Wordpress. This makes the initial setup so easy! It is a feature I love! One of the first settings I change when installing my theme is the "Permalinks" setting. This assigns the URL string and is very important for SEO. I generally use the same setting for every site.
The BEST PERMALINKS SETTING IS - /%postname%/
This will create shorter but defined URLs for your website. The Permalinks options are under the "Settings" tab within Wordpress. Choose "Custom Structure" and then paste the code above. Click "Save Changes" and you are all set!