I am about ready to launch Proven Commerce's first round of products to help businesses market their products better on the Social Networking website Facebook.
The Concept
Late 2009 I was constructing different ideas to leverage the power of Social Media. Have you heard this before? I am sure as it is what most companies are currently trying to figure out. The use of
Google Adwords has worked great from 2006 - 2008 but in 2009 the value started to increase to due the dramatically increased cost due to competition. This forced me to try and figure a way to market
CurrySimple products better on Facebook using the increasing number of
CurrySimple Fans. In doing so I realized I had come up with such a good idea that I should package it and offer it to businesses at an affordable price.
How did I determine it was a brilliant idea?
You always wonder if you really have created something that will be useful or needed. My way of determining whether or not
Social Sell would be a brilliant ideas was simple. I cleared my head and thought about how I would sell the product to a business. Then I tried to sell it to myself. I am an impossible sell when it comes to paying for technology products, SEO, marketing ideas. So I asked myself... "Would you like to market your CurrySimple products, recipes and coupons within a Facebook application that allows them to become viral through your Fan page? I can offer you a fully customizable solution that allows you to easily do so at this $price." It was a no brainer! Of course! I thought about my monthly Adwords budget and how this had a one time cost that was 10% of that and a monthly maintenance cost less than 1%. How could I say no?
How it works!Social Sell allows you to fully edit and customize the entire look of the application. Yes you can choose the text colors, create custom header/footer images, background image and so on. Then you choose what items you would like to upload into categories you can create. The items have the option to link over to a external website which is a great feature! It all starts with the first person that sends one of your products virtually to a friend. When the item is sent the product is placed on the receivers wall. Not only the receiver can see this but potentially the eyes of the receiver's 200 - 1000 friends. Now multiply those numbers by just 10 users sending just 1 item. Now that is powerful.
Example
Obviously I used CurrySimple as a test for this product. You can view the
Virtual Thai Food application and see for yourself. I have put recipes, products and even coupons into the system. Sending virtual coupons to friends Facebook wall is very new and very exciting. People will see the beautiful recipe pictures and crave it. Or it is a great way to share a CurrySimple product that you love. People are using email less every day for communication so why not give them a communication tool for your products.
Conclusion
I am overwhelmingly excited about this product. If you are interested in more information please visit
ProvenCommerce.com.
~Mikey Moran
Serial Entrepreneur
Social Media & eCommerce Consultant
I am a serial entrepreneur! 