A while after making CurrySimple in 2011, 3 years before starting Private Label, my business partners came up with a new idea to change the whole food truck landscape.
It was simple too, let’s put gourmet food on wheels.
Almost all food trucks back then would only sell finger food like tacos, hot dogs, ice cream, and French fries.
And it was kind of boring.
Coming Up with a Concept
You can’t enter an industry just because there is money in it and enough audience to make sales without pushing hard, differentiating yourself, and gathering some kind of social proof.
I learned the hard way that the food industry is hard to keep up with and sustain your profits with thin margins, inventory that can go to waste, and the buzz that can flatline all of a sudden.
But with a good idea that makes your brand remarkable by telling a story, not just plain selling, it can set you up for success.
Read Tips to Improve Your Business Plan – Featured on Store Domain
Rolling Reubens in a Nutshell
Back in 2011, the New York food truck concept was pretty new to Atlanta; aside from that, when it existed, it was basically junk food.
So, with a special concept to serve quality food, and aiming to launch different themes around the city, like a Vietnamese and Indian food trucks, the roadmap includes manufacturing the trend instead of exploiting an exciting one.
It was pretty risky, it was new to us as well as the city. So, we simply wanted to get our feet wet at first to expand later based on our success.
It didn’t go well for us, but it paved the way for me to understand business better, learn to tolerate loss, and be more realistic about my goals.
This helped pretty directly with Private Label and how it has been around for 11 years, with thousands of orders!