In this episode of Shopify Masters, hosted by Benjamin Gottlieb, MCD Jaffer, and I are guests.
We’re talking about new AI additions by Shopify and how they can help you as a merchant.
If you’re running a one-man show and being the jack of all trades, then you might need a little sidekick!
Here is how we do it at Private Label.

What Is Shopify Magic?
Shopify Magic can be of great use to accelerate your operation without compromising quality.
It consists of an AI tool suite that can help you with your emails and product descriptions, and gather predictive data about your customer behavior.
You have the freedom to make tweaks, customize tone, and give special instructions to differentiate your brand.
Shopify Sidekick is also a great help; it’s an AI assistant that helps you prepare reports, update prices, and edit layouts.
It doesn’t act on its own; you just approve the right actions you need to get done.

My Personal Experience with AI
Shopify Magic gave my team superpowers and enhanced their productivity without wasting time on repetitive, dull tasks.
I have hundreds of products with many variants. I had to figure out a way to write descriptions effectively.
My staff and I then add some insights to humanize the content and optimize it for the search engine, also polishing it with Grammarly Pro.

AI and Employee Integration
Employees shouldn’t be intimidated by AI.
Because it can increase their value, offer skills that wouldn’t take a lot of time to learn, and increase their productivity.
There is a lot of dull work, but you have to do it to the fullest.
When you cut it out, you have more time to be more creative and optimize your business in more sophisticated areas.
Check CurrySimple on the Washington Post
Future of Shopify AI
Shopify Magic will grow to include SEO assistance, such as auto-generating category descriptions, ALT text, and meta tags.
The greatest addition will be customizing the homepage to each user's preferences and purchasing history, like Amazon does.
This highly personalized approach is going to change the way you make money forever.
Listen to the whole episode on Shopify Magic!