I got featured on Medium by the wonderful Clarke Southwick about my book Fearless Beauty.
This book is one of my personal projects that amazed me with its success. Many positive reviews poured in after publication.
It has my experience from creating CurrySimple 18 years ago, and Private Label 11 years ago!
One thing that can define your success is how you think in your free time! And I'm going to tell you how to do that productively!
Asking the Right Questions
You can't stand still and wait for the big idea.
No idea is 100% authentic.
Instead, you can read the behavior of the people surrounding you and absorb your environment to introduce a new element or enhance an old one.
That's why you need to be a curious, restless detective asking questions all the time. Questions like how, what, and why.
With these questions and more, you can reverse-engineer any business you're impressed by or buy from consistently and feed your business or seed idea with these concepts.
By practicing this, you're going to be proactive about your business building instead of being passive, waiting for a get-rich-quick YouTube video.
Why did you buy that phone? Why do you eat at this restaurant? What AD works on you, or what email do you open?
All these questions break down the world around you into LEGO pieces that you can build into a new whole business.
Becoming an Observant
The core concept of marketing is to manage people's behaviors.
That's why you need to focus on other people's consumption too.
I started Private Label because I was amazed by how much my friend's girlfriend spends on hair every year.
What makes a trend successful is the timing of the campaigns, the celebrities that companies use, and the packaging and branding of the products on your shelves and fridge.
Analyzing this data will create a business from scratch that fills a gap and serves a waiting audience that is longing for something new, efficient, and perfectly suitable. Next time you buy your yogurt, think twice before leaving the aisle!
The Biggest Question
"How" is the most important question.
I asked myself one day how Verizon got me to use their services.
How did they get me inside the store all the way to make a purchase? One thing that triggered me is the lighting in their store; it's inviting and glamorous.
I went ahead and asked the team about it, and then did the same installation in my store. It increased the traffic to the store even when people didn't know anything about it.
But it's subtle and has an effect even with no big science about it, and without being taught in your MBA. So, develop your own MBA with an off-the-books entrepreneurial mindset.
How to Implement This
If you're selling a product, your online presence is a reservoir of tactics.
You need to think about how to optimize the number and the placement of CTA buttons, or the look of your homepage and your product pages, or the way you display images, and the use of the UGC you receive on the website.
If you're providing a service, you have to replicate some of the checkpoints you encounter when you pay for a service yourself.
Checkpoints like the reach out, the follow-up, and the etiquette of executing the service itself!
After the initial building of a business, you will have enough time to market and optimize until you don't have enough time to do anything else.
That's where your business gets distinctive from other venues in the market. And where you need to implement your observation and upscale your business.
Check How to Make $650K/Month as an Entrepreneur - Featured on TrepTalks
Staying Curious
Remember, don't stop thinking, observing, and optimizing.
Integrating the concepts of different successful brands into one brand can elevate it to make a huge success.
It's not quick, it's not easy, but it's worth the shot.
Because the regret of doing too much is better than the regret of doing nothing and waiting for a big call to fall in your lap from the sky, keep pushing, keep dreaming, and double down on your development.
Check Medium for the whole article!