This feature on VoyageATL was three years after establishing Private Label.
Many employees have been working here since then, and we have been around for 11 years now.
What allowed the brand to exist for this long is our ability to understand its potential and let it rest at times while branching out within the same industry.
And you can do that too.
How to Warm Up as an Entrepreneur?
At first, Luxury Hair Direct was born based on the dynamics of affiliate marketing, which enabled us to infiltrate the hair industry landscape in Atlanta, the capital of hair.
This made us able to navigate relationships with manufacturers, stylists, salons, and stores. And it laid the ground for us to launch Private Label later to sell to customers directly.
Explore the Full Potential of Your Brand
After we grew to sell directly to the customer, we branched out to wholesale and dropshipping services to serve other businesses.
Very recently, we began programs for businesses and licensed hairstylists with fast delivery and up to 35% discounts.
Understanding how much you can stretch your brand image without compromising your project's efficiency can help you create revenue streams that interact with each other when possible.
And can offer financial security when something slows down with one of your brands.
Read How to Use Word-of-Mouth Marketing for Your E-Commerce Business - Featured on Practical Ecommerce
How to Overcome Your Obstacles?
Being consistent is super important if you want to fight through poor batches.
Early on, we would get just one or two sales per day until we had problems because of the number of orders we were getting.
The key is to maintain your focus and understand that everything is solvable.