I was interviewed by the amazing Ted Jenkin and Lee Heisman on the Shrimp Tank podcast about my book Fearless Beauty and my brand, Private Label.
By then, I’ve built 1000 websites for clients running their own hair brands.
After establishing the Hair Business Blueprint to teach new entrepreneurs how to succeed in the hair industry.
Here are some tips to help you with your journey.
Entrepreneurship & Technology Tips
Don’t go cheap with GoDaddy and Wix; Shopify should be the base of your e-commerce business, whatever your niche.
If you really rely on content, then WordPress is your go-to.
This is crucial for your business scalability, so you won’t lose revenue due to poor hosting services.
Marketing & Scaling Insights
Don’t rush and overinvest in your well-performing campaigns.
Instead, you should increase your budget gradually so you won’t decrease your returns.
The idea is to track the data to make the best decision based on your forecasting and your marketing budget.
Just focus on all the key elements of the advertising ecosystem, like ads, content, website speed, and customer experience.
Personal Growth & Reflection
Reflect upon yourself to grow your business because you need to optimize, too, and reach new places with a fresh mindset.
And surround yourself with smart people to inspire you and push you forward by microlearning through deep, revealing conversations.
Remember, it’s about trials and errors. Failure is the best way to learn and evolve, even at a high price!
Check Reaching $10M+ in Revenue with 30 FTEs in 2014 - Featured on Grow
Industry Insights
It’s good to stock up on exceptionally long hair extensions above 30 and 40 inches to serve movie sets and celebrities or their stylists.
HD lace wigs and glueless wigs are crucial to any product catalog nowadays.