I had been on the amazing podcast 2X Ecommerce with Kunle Campbell to discuss my book, Fearless Beauty Release, and the new developments with Private Label.
The journey to the eight-figures from zero dollars has been more than fun.
A lot has been evolving besides that, like my own podcast, Hair Biz Radio, and more that you will find here.
How Showrooms Can Support Your Online Sales?
We run a model with a 7,000-square-foot warehouse and small storage rooms in every branch.
These stores are a preferable way for stylists and salons to stock up on their drive around.
This will increase your repeat customers, and it will be trackable through your Shopify P.O.S.
Pioneering in Hair Dropshipping
I started Dropship Beauty to serve young entrepreneurs with small budgets to start selling hair at the cost of $19.99 a month.
It can be installed through Shopify, and then anyone can have access to hundreds of 100% human hair products with their high-quality photos and descriptions.
We even offer custom branding for the orders coming out of our warehouses.
But we advise using plain packaging on the outside to avoid theft while playing with colors inside.
Private Label Growth
We have a 40% growth rate with 60% customer retention and expect $15 million in profits this year.
One way I increased the average order value is by adding hair care and styling items along with lashes. You can do this with your brand, too.
Upselling and cross-selling are ways to improve your revenue effortlessly.
Check The Hair Business Blueprint - Featured on Friends on Beauty
Marketing Ideas for E-Commerce
Don’t go offline without establishing a strong online presence.
Loyalty and customer reviews are the cornerstone of the trust you need to build to scale your business.
Partner with influencers in your industry and empower them through exclusive deals.
A grassroots influencer strategy can be a good start by sending 50 items to 50 different famous influencers for widespread campaigns.
Plan events like we do Wholesale Days to give a boost to your sales and do some networking.